The Periodic Table Of E-Commerce Startups

The diversity of the e-commerce space meant we broke down our table into several subcategories:

• Apparel & accessories: This category consists of companies that sell clothing and related style accessories, including Warby Parker and VANCL.
• Marketplaces: These are Amazon-type e-commerce sites that offer a wide range of products, including companies such as Flipkart and Coupang.
• Food and grocery: This category encompasses companies that specialize in on-demand restaurant food, prepared meals, and grocery delivery, including players such asDoorDash and FoodPanda.
• Beauty and hygiene: These companies cater to cosmetics and grooming needs, and include startups like the Dollar Shave Club and BirchBox.
• Used cars: This increasingly large category includes companies like UK-based Carwowand India’s Cartrade.
• Auctions & classifieds: This category includes startups Avito and Quikr.
• Home and furniture: Companies such as One Kings Lane and Houzz cater to home improvement and decoration needs.
• B2B commerce: These startups focus primarily on the business-to-business market. They include companies like IronPlanet, which is an online auction site for used farm and construction equipment.
• Electronics and toys: Startups in this category include including electronics trade-in service Gazelle and Kiwi Crate, which ships educational “hands-on” project kits for kids.

Note: For this post’s analysis, we focused solely on companies selling physical goods. We excluded e-commerce startups focused on services or digital goods (e.g., video, apps, and music).